Snow and Rock Dublin: Dundrum Closed, Reviews & Ski Gear

Snow+Rock’s Dundrum store was Dublin’s most convenient specialist outlet for ski boot fitting, but the retailer has quietly closed its only Irish location. The move leaves Irish skiers without a local fitting lab and forces reliance on online orders or UK visits.

Primary Location: Dundrum Town Centre, Dublin ·
Phone: (01) 447 0595 ·
Key Service: Ski Boot Fitting Labs ·
Focus: Ski, Snow, Climbing Gear

What is Snow and Rock?

Snow+Rock is a specialist outdoor retailer stocking ski, snow, and climbing gear from a range of top brands. The chain operates across the UK and Ireland, offering everything from skis and boots to technical jackets and baselayers. Click and collect is available for online orders, making it a practical option for Irish customers who want to order ahead and pick up in-store or have items shipped directly.

The retailer is best known among Dublin skiers for its Ski Boot Fitting Labs—specialist sessions that include custom-made insoles and professional fitting. According to Snow+Rock, boot fitting appointments are available for ski boots, snowboard boots, walking boots, and running shoes. Under the Ski Boot Comfort Guarantee, boots can be re-adjusted free of charge within 14 days of skiing at stores with fitting services.

Snow and Rock Dublin Stores and Locations

The main Dublin store was located at Unit 3.2, Sandyford Rd, Dundrum, Dublin, D16 XC91, within Dundrum Town Centre. This was the chain’s primary Irish outpost and the go-to spot for Dublin-area skiers seeking in-person gear advice and boot fitting.

However, Dundrum Town Centre now lists Snow+Rock as permanently closed. This conflicts with Snow+Rock’s own official stores page, which previously included Dundrum as a listed location. The discrepancy suggests the closure is recent or in transition, and shoppers should not expect the store to reopen.

Prior to closure, forum reviewers frequently mentioned two staff members at Dundrum as standout boot fitters. User ftroop on Boards.ie wrote: “Best place in Dublin is Snow and Rock in the Dundrum centre, Dan and Ian are both top quality when it comes to ski boot fitting.” Whether these fitters remain with the chain at other locations is unclear.

Contact and access info

Below is a summary of the Dundrum store’s last known contact details, sourced from mapping and directory data.

The pattern suggests the closure is recent or mid-transition. Dundrum Town Centre’s advice to “always call ahead for opening times” on their listing likely predates the permanent closure notice. For now, Irish shoppers should treat the Dundrum location as unavailable.

Two sources report opening hours that appear outdated: one lists Mon–Fri 10:00–21:00, Sat–Sun 10:00–19:00, while another shows daily 10:00–09:00 (likely an error given the implausible late closing time). Dundrum Town Centre advises calling ahead for current times, but since the store appears closed, that phone line may no longer be monitored.

Irish customers now have two practical alternatives: shop online at snowandrock.com with delivery to Ireland, or cross the Irish Sea for an in-person visit to UK stores in cities like London, Leeds, or Birmingham where boot fitting labs are still operational.

How much is ski boot fitting at Snow and Rock?

Ski boot fitting at Snow+Rock costs £50 if you bring your own boots, or it’s free when you purchase boots in-store or online within 30 days. The fitting service includes custom-made insoles and a professional fit from trained staff.

The chain’s Ski Boot Comfort Guarantee adds further peace of mind. After your fitting and first ski session, boots can be re-adjusted free of charge within 14 days of skiing at any store offering boot fitting services. New boots typically require a few days to reach optimal comfort as the liners settle.

Ski Boot Fitting Labs service

Boot fitting at Snow+Rock goes beyond a quick size check. The process includes custom-made insoles tailored to your foot shape and gait, a professional assessment of your ankle flex and leg position, and adjustments to the boot’s cuff, liner, and shell. Appointments can be booked in advance through Snow+Rock’s expert services page.

One forum user on snowHeads noted that Snow+Rock offers “some kinda money back guarantee if boots are comfy,” which aligns with the chain’s published policy of free re-adjustments within the 14-day window. This combination of fitting expertise and follow-up support makes the service attractive for first-time ski buyers unfamiliar with how performance boots should feel.

Guarantees and expert fitting

Snow+Rock’s guarantee structure is tiered. If you buy boots and get fitted in-store, the fitting is free and subsequent adjustments within 14 days of skiing are also free. If you buy boots online and want a fitting, the £50 charge covers the session plus any immediate adjustments. The guarantee explicitly covers fit issues discovered after skiing—not comfort complaints from walking around the store—so the 14-day window tied to actual skiing activity is important to note.

The implication: if you’re flying to Andorra or the Alps for a ski trip, budget enough days at home after your fitting to test the boots and return for a free re-adjustment before you depart. Skipping this step and arriving in resort with ill-fitting boots can ruin a holiday, and Snow+Rock’s guarantee doesn’t cover issues discovered once you’re overseas.

What kind of clothing and gear does Snow and Rock sell?

Snow+Rock stocks a full range of ski and outdoor equipment: skis and snowboards for every ability level, ski boots and snowboard boots, technical outerwear including jackets and pants, baselayers, gloves, goggles, and helmets. The range spans entry-level beginner packages to high-end performance kit from brands like Salomon, Atomic, Rossignol, Head, and Oakley.

For climbing enthusiasts, the selection includes footwear, harnesses, ropes, and protective gear suitable for indoor and outdoor climbing. The chain positions itself as a one-stop shop for anyone serious about mountain sports, rather than a fashion-first retailer.

Ski gear, boots, jackets

When shopping for ski jackets, Snow+Rock’s pricing reflects technical specification rather than brand markup. A mid-range jacket from a recognized manufacturer typically includes waterproof ratings of 10,000mm or higher, breathable fabrics, and articulated cuts designed for skiing posture. Higher-end options add features like RECCO reflectors for avalanche rescue, adjustable powder skirts, and dedicated ski-pass pockets.

The question of whether expensive ski jackets are worth it depends on usage. For occasional skiers doing one week per year in resort, a mid-range jacket performs similarly to a premium option in most conditions. For regular skiers or anyone riding in переменчивых weather, the additional weatherproofing and durability of a higher-spec jacket pays off over multiple seasons.

Skis for every style

Snow+Rock categorizes its ski selection by terrain and ability: piste-focused carving skis for beginners and intermediates, all-mountain skis for mixed conditions, and wider freeski and powder skis for advanced riders seeking off-piste performance. Staff can walk buyers through the differences, which is where in-store shopping adds value over online-only alternatives.

For Dublin-based buyers, a practical consideration is transport. Most ski bags and boot bags fit in estate cars or large hatchbacks, but combining a full ski kit with other luggage for an airport trip requires planning. Snow+Rock’s click and collect service lets you order online and collect at a convenient point, though with the Dundrum store closed, Irish customers now rely on UK store collection or home delivery.

Snow and Rock Dublin Reviews, Hours, and Policies

Snow+Rock appears on Trustpilot with approximately 530 reviews across its locations, providing a broad view of customer experience. The Dundrum-specific reviews, while limited and increasingly dated, highlight the boot fitting service as a standout—particularly the expertise of named staff members Dan and Ian.

Opening hours for the Dundrum store, where available, showed Mon–Fri 10:00–21:00 and Sat–Sun 10:00–19:00 per mapping data, though these hours should be treated as historical given the store’s listed closure status.

Opening hours and sales

Snow+Rock runs seasonal sales, with the best deals typically appearing in late spring and early autumn as resorts close and stock clears. January and July sales in particular see significant discounts on ski jackets, pants, and older model-year skis.

For Irish shoppers watching for deals, snowandrock.com ships to Ireland, though delivery times and customs considerations apply for cross-border orders. Sale items online mirror in-store availability, and clearances at UK stores aren’t automatically reflected in Irish online pricing.

Price matching and reviews

Snow+Rock’s price matching policy applies to identical products found cheaper at competitor retailers, subject to availability. This is worth asking about when purchasing big-ticket items like skis or ski boots—a price match on a £600 ski setup can save £50–£100.

Customer reviews on Trustpilot across the chain praise staff knowledge, boot fitting quality, and the guarantee policy. Complaints typically focus on stock availability and, increasingly, on delivery times for online orders to Ireland. The Dundrum closure means fewer opportunities for Irish customers to experience the in-store service that generated most of the positive reviews.

Dundrum closing rumors

Online searches for “Snow and Rock Dundrum closing down” reflect genuine confusion. Snow+Rock’s own website still listed Dundrum as a location, while Dundrum Town Centre’s directory explicitly marked the store as permanently closed. This discrepancy likely confused shoppers who visited expecting an open store.

“Best place in Dublin is Snow and Rock in the Dundrum centre, Dan and Ian are both top quality when it comes to ski boot fitting.”

— ftroop, forum user

“If I remember Snow and Rock have some kinda money back gaurantee if boots are comfy.”

— anonymous, forum user

Related reading: The Green Hotel Dublin: 4-Star Boutique Guide & Reviews

Snow+Rock shuttered its Dundrum outlet, but Ireland’s largest shopping centres such as the prominent Dundrum Town Centre continue to draw shoppers year-round.

Frequently asked questions

For Irish skiers, the closure of Snow+Rock Dundrum means losing the most convenient specialist fitting option in Dublin. The chain’s online store and UK locations remain viable alternatives, and the boot fitting guarantees transfer to those channels. Planning ahead—ordering online with time to spare for fitting adjustments before a trip—becomes more important without a local store to fall back on.