Faith in Nature Shampoo Review: Is It Good for Your Hair

Faith in Nature has been making shampoo for fifty years and puts the word “nature” right in its name. It backs up that claim with B Corp certification, a vegan and cruelty-free promise, and ingredients that are at least 99% naturally derived. In this review, we’ll separate what the brand actually delivers from the marketing noise, using ingredient data, official claims, and real user reviews to help you decide if this British staple belongs in your shower.

Minimum natural origin ingredients: 99% ·
Certifications: B Corp, Vegan, Cruelty-free ·
Country of origin: UK ·
Product range: Shampoo, conditioner, body wash, soap ·
Trustpilot rating (example): 4.5/5 (based on sample review)

Is Faith in Nature Shampoo Good for Your Hair?

What do the reviews say?

User reviews on platforms like Trustpilot and independent blogs are consistently positive but not universal. A verified Trustpilot reviewer wrote: “This is definitely a 5 star product. I’ve bought supposedly high end expensive products for my hair but Rosemary shampoo & conditioner is THE best & natural…” (Trustpilot user review). Another review from the Vegan Mum blog notes: “In my opinion, Faith in Nature shampoos are a good, honest product. They are reasonably priced…” (Natural Beauty with Baby blog review). However, some users with very dry or chemically treated hair report that the sulfate-based cleansers can leave hair feeling stripped.

What are the key ingredients?

Faith in Nature’s shampoos use a base blend of three organic active naturals: rosemary, nettle, and chamomile extract (Faith In Nature brand page). The ingredient list for the Organic Coconut variant includes:

• Aqua (Water) – base, sourced from the Lake District according to product footnotes (BritMums review)
• Ammonium Lauryl Sulfate – primary cleanser (a sulfate, but not SLS)
• Cocamidopropyl Betaine – mild secondary cleanser from coconut
• Caprylyl/Capryl Glucoside – gentle surfactant from plant sugars
• Glycerin – humectant for moisture
• Maris Sal (Sea Salt) – texturizer
• Cocos Nucifera (Coconut) Oil – conditioning oil
• Rosemary Leaf Extract, Nettle Leaf Extract, Chamomile Flower Extract – botanical actives
• Tocopherol (Vitamin E) – antioxidant
• Helianthus Annuus (Sunflower) Seed Oil – emollient
• Parfum (Fragrance) – 100% natural origin aroma (Faith In Nature brand page)
• Sodium Benzoate, Benzyl Alcohol – preservatives

Five items to note: First, despite the “natural” label, the formula uses Ammonium Lauryl Sulfate—a sulfate-class cleanser—which some users with curly or sensitive scalps may find drying. Second, INCI Decoder (INCI Decoder ingredient analysis) lists Polysorbate 20 and Laureth-4, which are synthetic emulsifying agents. Third, the presence of sea salt can contribute to a slightly drying feel on already dry hair. Fourth, the fragrance comes from natural essential oils, which may be a plus for those avoiding synthetic perfumes. Fifth, the brand explicitly states it is free from parabens, SLS, and silicones (Faith In Nature brand page).

The implication: 99% natural origin, but not 100% synthetic-free. This is a common position for mass-market natural brands.

How does it compare to other natural shampoos?

Faith in Nature positions itself as an affordable, ethical alternative to premium natural brands. Where many competitors use only plant-based surfactants (coco-glucoside, decyl glucoside), Faith in Nature uses Ammonium Lauryl Sulfate—a harsher cleanser but one that is still plant-derived and biodegradable. The brand’s B Corp certification (Faith In Nature stockists page) gives it an edge over uncertified competitors on environmental ethics. However, the ingredient profile is less “clean” than some ultra-premium brands that avoid all sulfates.

Who Is Faith in Nature Owned By?

Is it a private or public company?

Faith in Nature is likely a privately held company. No public filings or official ownership disclosures are available on the brand’s website or through UK Companies House records. The brand maintains a low corporate profile—its About page focuses on philosophy, not shareholders.

When was the brand founded?

Brand promotional materials suggest the company was founded in the 1970s, making it over 50 years old (Faith In Nature stockists page). No precise founding year is listed on the official site. The brand has been producing natural haircare in the UK for approximately half a century, predating the modern “clean beauty” trend by decades.

Which Country Made Faith in Nature Shampoo?

Are all products made in the UK?

Yes. Faith in Nature’s official stockist page confirms that all shampoo products are manufactured in the United Kingdom (Faith In Nature stockists page). Big Green Smile (a UK-based natural retailer) also states that Faith in Nature is UK made with natural aroma blends (Big Green Smile brand page).

What manufacturing standards apply?

As a B Corp certified company, Faith in Nature adheres to environmental and social standards beyond UK cosmetic regulations. The B Corp certification requires the business to meet rigorous third-party standards for governance, workers, community, and environment. The brand also uses ingredients sourced from the Lake District for its water base (BritMums ingredient footnote), supporting local UK supply chains.

The implication: UK manufacturing combined with B Corp certification gives Faith in Nature a stronger ethical position than many competitors that offshore production.

What Shops Sell Faith in Nature Shampoo?

Online retailers

Faith in Nature products are widely available online. The official website sells the full range directly. Amazon UK, Boots, Holland & Barrett, and Big Green Smile all stock the brand online (Faith In Nature stockists page). Grape Tree offers mix-and-match deals on Faith in Nature products (Grape Tree BOGO offer).

In-store availability in Ireland and UK

Major UK retailers including Boots and Holland & Barrett carry Faith in Nature on their shelves. The brand also offers a refill station locator on its website (Faith In Nature stockists page), allowing customers to refill bottles at participating stores—a move toward reducing single-use plastic.

International shipping options

Faith in Nature ships internationally from its official website. US customers can purchase via Amazon and select online natural retailers. However, availability in the US is less consistent than in the UK and Ireland.

Which Shampoo Does Kate Middleton Use?

Has Kate Middleton publicly endorsed any shampoo?

There is no verifiable evidence that Catherine, Princess of Wales, uses or endorses Faith in Nature or any specific shampoo brand. She has never publicly named her haircare products in interviews or official statements. Speculation about her hair regimen is based entirely on fan forums and unsubstantiated blog claims—not on any fact-checked reporting.

Is there any link to Faith in Nature?

Despite persistent online rumors, no credible source connects Kate Middleton to Faith in Nature. The speculation likely originated from the fact that the brand is UK-based and natural, making it a plausible choice for a public figure known for subtle, elegant style. But in the absence of any confirmation, attributing Faith in Nature to Kate Middleton’s haircare routine is conjecture.

The pattern: Celebrity association claims without evidence should be treated as rumor, not fact.

“I’ve bought supposedly high end expensive products for my hair but Rosemary shampoo & conditioner is THE best & natural…”

— Verified Trustpilot reviewer (Trustpilot user review)

“In my opinion, Faith in Nature shampoos are a good, honest product. They are reasonably priced and the ingredients list is refreshingly straightforward.”

— Vegan Mum blog (Natural Beauty with Baby blog)

“Faith in Nature is UK made with natural aroma blends. They are 99% natural origin ingredients, vegan, and cruelty-free.”

— Big Green Smile (Big Green Smile brand page)

For UK consumers looking for a genuinely natural, affordable, and ethically certified shampoo, the decision is clear: Faith in Nature delivers on its core promises, but with the trade-off that the formula uses ammonium sulfates rather than entirely sulfate-free surfactants. Those with very dry or sensitized hair should pair it with a good conditioner or look to the brand’s growing range of conditioner variants.

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